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During my tenure with NDS, all employees were encouraged to write game pitches as often as we could muster. Some of them were more fleshed out than others….
One of the earliest AR applications on iOS, Deja Vue was a project I worked on at NDS circa 2009, a mere year and a half after the iPhone was conceived. The application tied personal mementos, video, photos and 3rd party media (clips, documentaries, news) to a location in an attempt to a provide media-infused shared experience with other people who had visited the same place.